I don't design clothes
I design dreams
noun. A mental condition characterized by
great depression of spirits and gloomy forebodings.
noun. a perception of something that has
no physical reality; figment of the mind
Noun. an imaginary, undying flower;
used as a metaphor for immortality
Noun. the interplay of light and shadow;
the use of strong contrasts in light and dark
adj. striking as with lightning; sudden and
overwhelming in effect; stunning; dazzling.
Adj. too great or extreme to be expressed
or described in word
Fashion somehow, for me,
is purely and happily irrational
J. Alexandra’s fashion career began when she started designing sets and costumes for performance art projects. She started her own costume company after graduating with a BFA in painting and art history. She exhibited at major museums and galleries before moving to New York to get a masters in figurative painting and drawing. Following the term of melancholia, we would capture in our minds the gloomy touch of disturbia, emotional fragility and romantic darkness in one.
The great thing about fashion
is that it always looks forward