I don't design clothes
I design dreams

—Ralph Lauren

Melancholia

noun. A mental condition characterized by
great depression of spirits and gloomy forebodings.

high fashion photo

Phantasmata

noun. a perception of something that has
no physical reality; figment of the mind

high fashion photo

Amaranth

Noun. an imaginary, undying flower;
used as a metaphor for immortality

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Chiaroscuro

Noun. the interplay of light and shadow;
the use of strong contrasts in light and dark

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foudroyant

adj. striking as with lightning; sudden and
overwhelming in effect; stunning; dazzling.

high fashion photo

Ineffable

Adj. too great or extreme to be expressed
or described in word

Fashion somehow, for me,
is purely and happily irrational

— Hedi Slimane
designer

J. Alexandra

The Designer

ABOUT THE DESIGNER

J. Alexandra’s fashion career began when she started designing sets and costumes for performance art projects. She started her own costume company after graduating with a BFA in painting and art history. She exhibited at major museums and galleries before moving to New York to get a masters in figurative painting and drawing. Following the term of melancholia, we would capture in our minds the gloomy touch of disturbia, emotional fragility and romantic darkness in one.

The great thing about fashion
is that it always looks forward

— Oscar de la Renta

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