OPEN HOUSE MARKETING

Various Mediums

Every year, Open House Committee chooses a new theme to brand not only Open House, but the other two New Student & Transition Programs events: SLO Days (formerly Soar) and Week of Welcome. For 2016, the theme was Celebrating the Mustang Legacy. In order to evoke the feeling of the theme, I chose to emulate the Cal Poly sign and flag banners that many students take pictures in front of when they are accepted to the school and when they graduate. In order to invoke a feeling of the past, I created a travel poster inspired design with a cut paper effect. This design is used throughout the year and is translated across multiple mediums (including posters, t-shirts, web banners, Guidebook app banners, pamphlets, and more).

CLIENT

Cal Poly Open House

TOOLS USED

Adobe Photoshop
Adobe Illustrator
Adobe InDesign

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